Zalando enters next stage in strategic partnership with Nike, Inc.
Zalando enters next stage in strategic partnership with Nike, Inc.
Connected partnership unlocks access to Nike member-exclusive products available to Zalando’s customers
Connected partnership unlocks access to Nike member-exclusive products available to Zalando’s customers
- Companies elevate partnership in Europe to serve customers better
- Resulting onsite experience will allow customers to shop for Nike member-exclusive products on the Zalando platform and grant them early access
- The connected member experience will be rolled out gradually across ten countries in Europe, starting with Austria in October
Berlin, 30.09.2022 // Zalando, one of Europe’s leading online platforms for fashion and lifestyle, and Nike, Inc. have taken the next step in their strategic partnership, deepening the longstanding relationship between both companies. The partnership brings together Zalando’s unparalleled customer experience and deep e-commerce knowledge, serving over 49 million customers across 25 markets with Nike’s best-in-class footwear and apparel assortment, designed to support consumers in their efforts to make sport a daily habit.
“Nike has always been an important partner in delivering customer excitement and inspiration for Zalando. We are thrilled to now take this partnership to the next level by offering our customers exclusive benefits when shopping for Nike on our platform.'' says David Schneider, Zalando Co-CEO. “As the Starting Point for Fashion and Lifestyle, we want to provide customers with best-in-class experiences and flawless choice. Engaging in this new connected partnership we strengthen our efforts to best serve Zalando customers with Nike's innovative sport lifestyle footwear and apparel, compelling connected member benefits and distinctive experiences.”
By linking their Nike account to Zalando, customers in Germany, Austria, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland will be able to access a selection of products available to Nike members only. The resulting onsite experience will allow them to seamlessly shop an expanded selection of Nike footwear and apparel on Zalando directly.
“We know consumers’ expectations are higher than ever before. Our goal is to engage with them however, whenever, and wherever they want to do sport, shop sport, and be inspired by sport. With partners like Zalando, we can serve them with more speed, convenience, and connection to our brand and sport than ever before.” says Carl Grebert, VP/GM, Nike EMEA.
The long-term partnership reflects a mutual passion for innovation and provides a pioneering customer experience. The two companies share similar values of sustainability, diversity and inclusion, with both Zalando and Nike having made concrete long-term commitments with regards to more sustainable assortment, reducing their environmental footprint in operations, as well as creating an inclusive experience for customers. The experience will go live in all ten markets Nike is present in with Zalando’s partner program, starting with Austria in October.
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About Zalando
Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com Individuals can also visit http://investors.nike.comhttp://investors.nike.com and follow @NIKE.
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