Stronger Together

For fashion, now is the time to go online to accelerate digital commerce in the face of adversity.

We are implementing a series of actions and measures in addition to our regular service propositions that make it even easier for brands and retailers to accelerate their digital business with Zalando.


Below is a short message from David Schneider, Zalando founder and Co-CEO, on the purpose behind these measures:

4 reasons to accelerate your direct-to-consumer business with Zalando today

After a tough March, we see customer demand coming back. Our direct-to-consumer model, Partner Program (PP), gives you direct access to that demand. 


#1 Quick access to demand 

You can quickly accelerate your digital sales, there is no limit to the number of SKUs you upload, and you can access all 17 markets Zalando is active in (Czech Republic and Ireland only in combination with Zalando Fulfillment Solutions).


For new partners, Direct Integration allows you to connect to our platform in just 12 days (depending on your brands’ readiness). This removes up-front expenses. 


#2 Faster cash 

We will support you with cash liquidity by increasing the frequency of payouts: during all of Q2, all small and mid-size Partner Program partners who request it will receive their revenues every 14 days.


#3 Dedicated sales event & marketing boost   

To release overstock pressure, we will conduct a dedicated sales event in relevant markets in the beginning of May for partners who sell directly to customers via the Partner Program. To raise visibility during this event, we will also match every euro spent by Partner Program partners on Zalando Marketing Services (ZMS).  


#4 €5M activation fund for small & midsize partners

Until the end of 2020, we will offer up to 5 million Euro in free onsite visibility to small to midsize partners in the Partner Program. Both existing as well as new partners that signed up before August 31 are eligible for this fund. We believe in diversity in fashion, and the Partner Program is the best way for smaller brands to get their brand in front of millions of customers.


Sound good? If this sparked your interest, share your contact details via this form and we will be in touch!


Still not fully convinced? We have even more up our sleeves!

Zalando Fulfillment Solutions (ZFS): Build stability for your logistics. ZFS drives Partner Program success by giving you access to Europe’s most efficient and resilient fashion fulfillment network: We take over the entire customer-facing fulfillment chain, giving you quicker reach throughout Europe, lower shipping costs and ensuring your customers’ only receive a single parcel when ordering on Zalando! To make things easier, we have simplified our onboarding process to speed things up so you can reap the benefits asap.


Consumer Insights: To help you plan in volatile times, we are offering free access to our Consumer Insights tool. In addition, ZMS can put together special offers for daily dashboards and tailored Coronavirus action plans, upon request.


Zalando Lounge: Partnering with Zalando Lounge provides you with a possibility to clear overstock in a convenient way while maintaining brand equity. 


Connected Retail: Integrate your physical stores in Germany and the Netherlands with Zalando to compensate for lost store sales and sell your products from stores directly online to customers. You can read more about our limited offering here, but to get you in the mood, in nutshell: 

  • Pay zero commission to Zalando and only cover logistics costs

  • Get weekly pay-out of Connected Retail revenues


Please reach out to your Zalando contact for more.