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Zalando now offers Apple and Beats products and accessories

January 28, 2022
Technology
Woman running outdoors, wearing a smartwatch an ear pods
  • Zalando integrates Beats products, including Beats Fit Pro, into its assortment in Austria, Germany, France, Italy, and Switzerland, starting from today.
  • Apple Watch, AirPods, HomePods, and Apple accessories will be available in the same Zalando markets from February 2nd.
  • The new offering is in line with Zalando’s vision to be the Starting Point for Fashion and Lifestyle, allowing its customers to shop for their entire fashion look, complete with matching tech accessories.
  • The launch of Beats products on Zalando in Germany, Austria and Switzerland is supported with an exclusive marketing campaign by Zalando Marketing Services.

BERLIN, JANUARY 28, 2022 // Zalando, the leading European online platform for fashion and lifestyle, expands its assortment with Apple and Beats products in Austria, Germany, France, Italy, and Switzerland. Customers will be able to discover Apple Watch, AirPods, HomePods and Apple accessories in the Tech Accessories & Audio section of Zalando’s store starting from February 2nd. Beats products, including the new Beats Fit Pro, are available on Zalando starting today.

Portrait of Andreas Roedl

Andreas Roedl, Vice President Category Men

Andreas Roedl, Vice President Category Men at Zalando, comments: “At Zalando, we believe that fashion and technology are closely intertwined. Wearables and tech accessories, such as headphones, smartwatches, or phone cases, have become fashion pieces complementing people’s personal style. Offering the most sought-after wearable tech brings us yet another step closer to realizing our vision to be the Starting Point for Fashion and Lifestyle for our customers.”

The launch of Beats products in Austria, Germany, and Switzerland on Zalando is supported with an exclusive marketing campaign “Sound in Style” by Zalando Marketing Services, including an onsite campaign and social media collaboration with fashion-focused content creators.

Four differently coloured cases of Beats ear pods arranged on a wooden tabletop

Copyright: Beats

Zalando SE Boiler Plate EN

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our business is built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.
For further information, please visit: corporate.zalando.com/en