Zalando offers limited edition "Beats x Kim" earbuds exclusively in Germany and Switzerland

• Zalando brings "Beats x Kim”, the first collaboration between Beats and Kim Kardashian, exclusively to customers in Germany and Switzerland.
• Zalando Plus members in Germany and Switzerland will have early access to the limited edition Beats Fit Pro reimagined by Kim Kardashian.
• Zalando Marketing Services are supporting the launch with an exclusive marketing campaign.

BERLIN, AUGUST 9, 2022 // Zalando, a leading European online platform for fashion and lifestyle,  brings the new limited edition “Beats x Kim” earbuds to customers in Germany and Switzerland as the exclusive authorized reseller. "Beats x Kim" is the first collaboration between Beats and Kim Kardashian for Beats Fit Pro, the brand's latest true wireless earbuds. Zalando Plus members in Germany and Switzerland will receive early access to the product starting on August 16

Andreas Roedl, Vice President Category Men at Zalando, says: “We want to inspire our customers and create exciting moments for them. Earlier this year, we integrated Apple and Beats products into our assortment to let customers shop for their entire fashion look, including matching tech accessories, on Zalando. We’re now delighted to bring the first collaboration between Beats and Kim Kardashian to our customers in Germany and Switzerland exclusively, and to provide Zalando Plus members with early access to this exciting new product”.

"Beats x Kim" sits at the intersection of fashion and functionality, with high-quality tech outfitted in Kim Kardashian's  signature minimalistic aesthetic. The reimagined Beats Fit Pro comes in three neutral colors: Moon (light), Dune (medium) and Earth (deep). Versatile hues and the innovative wingtip design provide a secure fit to seamlessly  transition through the day's activities, from the gym to the office and everywhere in between. Equally designed as a statement accessory, users can express their identity through color by creating monochromatic or contrasted looks.

Zalando Marketing Services are supporting the launch of "Beats x Kim" in the respective markets with an exclusive marketing campaign, including an onsite campaign and digital out-of-home placements.