Zalando offers limited edition "Beats x Kim" earbuds exclusively in Germany and Switzerland
Zalando offers limited edition "Beats x Kim" earbuds exclusively in Germany and Switzerland
![Zalando-SE_BFP_KimK_494LE_DUNE_3392_WEB_v6 Kim Kardashian](/sites/default/files/media/Zalando-SE_BFP_KimK_494LE_DUNE_3392_WEB_v6.png)
- Zalando brings "Beats x Kim”, the first collaboration between Beats and Kim Kardashian, exclusively to customers in Germany and Switzerland.
- Zalando Plus members in Germany and Switzerland will have early access to the limited edition Beats Fit Pro reimagined by Kim Kardashian.
- Zalando Marketing Services are supporting the launch with an exclusive marketing campaign.
BERLIN, AUGUST 9, 2022 // Zalando, a leading European online platform for fashion and lifestyle, brings the new limited edition “Beats x Kim” earbuds to customers in Germany and Switzerland as the exclusive authorized reseller. "Beats x Kim" is the first collaboration between Beats and Kim Kardashian for Beats Fit Pro, the brand's latest true wireless earbuds. Zalando Plus members in Germany and Switzerland will receive early access to the product starting on August 16
Andreas Roedl, Vice President Category Men at Zalando, says: “We want to inspire our customers and create exciting moments for them. Earlier this year, we integrated Apple and Beats products into our assortment to let customers shop for their entire fashion look, including matching tech accessories, on Zalando. We’re now delighted to bring the first collaboration between Beats and Kim Kardashian to our customers in Germany and Switzerland exclusively, and to provide Zalando Plus members with early access to this exciting new product”.
![Brown in-ear headphones in a case of the same colour](/sites/default/files/styles/landscape/public/media/Zalando-SE_494LE_BeatsFitPro_Dune_D6_RGB_v9.jpg?h=7cb85e6e&itok=6s1LHd59)
"Beats x Kim" sits at the intersection of fashion and functionality, with high-quality tech outfitted in Kim Kardashian's signature minimalistic aesthetic. The reimagined Beats Fit Pro comes in three neutral colors: Moon (light), Dune (medium) and Earth (deep). Versatile hues and the innovative wingtip design provide a secure fit to seamlessly transition through the day's activities, from the gym to the office and everywhere in between. Equally designed as a statement accessory, users can express their identity through color by creating monochromatic or contrasted looks.
![Three in-ear headphones in different shades of brown and beige](/sites/default/files/styles/landscape/public/media/Zalando-SE_494_Color_Comp.jpg?h=21cd0a81&itok=YsBpp8jX)
Zalando Marketing Services are supporting the launch of "Beats x Kim" in the respective markets with an exclusive marketing campaign, including an onsite campaign and digital out-of-home placements.
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About Zalando
Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.
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