Fashion speaks many languages: Zalando Plus teams up with Duolingo

From understanding the language of fashion to finding the right words wherever we go, language is part of how we experience culture. A new partnership between Zalando Plus and Duolingo brings another lifestyle benefit to Plus members — connecting fashion with learning, travel and cultural discovery.

BERLIN, September 28, 2026 // Fashion has never existed in isolation. What we wear is influenced by the cities we visit, the music we listen to, the people we meet and the cultures we discover. And sometimes, understanding that world starts with knowing a few words.

Zalando Plus is teaming up with Duolingo to offer members across all 17 Plus markets up to four months of Super Duolingo. The benefit gives eligible Plus members an ad-free learning experience, whether they are brushing up on French before Paris Fashion Week, German ahead of the Berlin Marathon, or finally starting the language that has been sitting on their wishlist for years.

The partnership is the latest step in the evolution of Zalando Plus, bringing more everyday lifestyle benefits to its more than 20 million members. Following partnerships with Wolt and Spotify, Duolingo adds learning and cultural discovery to the Plus experience.

“Fashion has always been shaped by cultural exchange — from the influences behind what we wear to the language we use to describe it. With Zalando Plus, we want to create value beyond shopping and become part of more moments in our members’ everyday lives. Duolingo adds a new dimension to that by bringing learning and cultural discovery into the Plus experience,” says Olga Batievskaya, VP Loyalty at Zalando.

"Language and style are both ways of expressing who you are, and both travel. The words we use for what we wear have crossed borders for centuries, and learning a language works the same way — it opens up a city, a conversation, a whole culture. We're excited to bring that to millions of Zalando Plus members,” says David Ryan, Head of BD for Europe at Duolingo.

You do not have to look far to see the connection. Some of the most familiar words in fashion have travelled between languages, cities and countries before becoming part of the vocabulary we use today.

Even a pair of jeans and denim brings together Genoa and Nîmes in a single outfit. These words are a small reminder of how naturally fashion crosses borders, carrying language, craftsmanship and cultural influences with it. Learning a new language opens the same kind of door: to a city, a wardrobe, a way of seeing style differently.

Eligible Zalando Plus members across all 17 markets can access the benefit through Zalando Plus and claim up to four months of Super Duolingo.

Fashion already speaks many languages. Now Plus members can discover more of them.