Iconic Diane von Furstenberg chooses Zalando as exclusive retail partner for Europe
Iconic Diane von Furstenberg chooses Zalando as exclusive retail partner for Europe
- Zalando becomes the exclusive retailer for Diane von Furstenberg (DVF) in Europe.
- Zalando's digital innovation and contemporary storytelling will be leveraged to introduce DVF to a new generation of fashion enthusiasts.
- A dedicated consumer-facing marketing campaign launching on Zalando in March will celebrate the partnership.
Berlin, 18 February 2025 — Today, Zalando, a leading European online destination for fashion and lifestyle, and Diane von Furstenberg, the iconic designer brand, announce an exclusive partnership. This long-term relationship makes Zalando the sole retail partner for DVF in Europe. The broad selection of DVF designs, including the iconic wrap dress, will be exclusively available on Zalando in all of its 25 markets, making it the only European retailer to offer DVF in addition to dvf.com and the DVF Brussels boutique.
This partnership brings together two companies with a shared vision of empowering customers and inspiring them to feel confident in their personal style. Zalando's focus on digital innovation and contemporary storytelling will enable DVF to reach a new generation of fashion enthusiasts and reintroduce them to the brand's iconic styles.
"Zalando shares our vision to empower women and offer them quality clothes that make them feel confident," says Diane von Furstenberg. "I'm excited to see this partnership reach a new generation of women." Graziano De Boni, CEO of DVF, adds: "Zalando is the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world."
“Diane von Furstenberg is a true fashion icon, and we're honoured to partner with her and her brand," says Zalando co-founder David Schneider. "Our shared values of empowering confidence and self-expression through fashion, paired with Zalando’s strategic focus on quality partnerships and inspiring storytelling, make this a great match. We're excited to bring DVF's iconic designs exclusively to our platform and share her inspiring story with our European community of more than 50 million active customers.”
Diane von Furstenberg has been part of Zalando’s portfolio of Designer brands since 2018, joining from the early days of Zalando's designer strategy. Lena-Sophie Roeper, Vice President Designer at Zalando, shares: “Having worked with DVF for several years, I’m delighted that Diane has now fully entrusted us with her distribution as their Europe-exclusive retail partner. This partnership is a true milestone on our path of building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers.”
The exclusive partnership will be celebrated with a consumer-facing marketing campaign on Zalando in March 2025, highlighting DVF's legacy and connecting it to the future generation of fashion enthusiasts.
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About Zalando
Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our business is built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.
For further information, please visit: corporate.zalando.com/en
Contact Corporate Communications
Corporate Communications
press@zalando.com
About DVF
Diane von Furstenberg founded her eponymous line in 1972. DVF has since become a global luxury fashion brand celebrated for its bold, creative approach to color and print and admired for its effortless, sexy, on-the-go designs. Renowned for the iconic wrap dress, DVF has established itself as a leader in feminine silhouettes in the fashion industry, inspiring independence and confidence. Guided by the principle of “Woman before fashion,” DVF is a brand that celebrates women and empowers them to be InCharge, to Own It, and to embrace their truest selves.
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press@dvf.com