Zalando and Sephora Join Forces To Create an Unrivalled Online Prestige Beauty Experience for European Customers

  • Sephora becomes Zalando’s strategic partner for prestige beauty 
  • Sephora will bring its carefully curated assortment of several thousand exciting beauty products from more than 300 prestige and exclusive brands to Zalando, elevating the beauty proposition for millions of Zalando customers 
  • Breakthrough cooperation brings together beauty and fashion to meet customers’ lifestyle shopping expectations 
  • Partnership will start with the launch in Germany in Q4 2021, to be extended to other European countries as of 2022


BERLIN / NEUILLY SUR SEINE, JUNE 22, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, and Sephora, the world’s leading omnichannel prestige beauty retailer, today announce the signature of a strategic partnership to create the ultimate online prestige beauty destination for millions of Zalando customers and reinvent how they shop beauty online. 


The partnership brings together Zalando’s unparalleled customer experience and deep ecommerce expertise with Sephora’s carefully curated assortment of several thousand exciting beauty products from more than 300 prestige and exclusive brands, beauty expertise and marketing power in prestige beauty. Starting in Germany in Q4 2021, the partnership is set to be rolled out to other Zalando markets as of 2022. 


Operating in 35 countries and 2,000 stores globally, including more than 1,000 in Europe, Sephora is the beauty industry’s most renowned global innovator, with its cutting-edge curation of brands, including emerging categories like “Good for”, and a vast community of beauty fans who love its editorialized offer. Zalando provides the most extensive assortment of more than 4000 loved fashion and lifestyle brands to 42 million active customers in 20 markets across Europe, paired with exceptional convenience in delivery, payments and returns. Together, Sephora and Zalando will create a new, innovative online Prestige Beauty experience for millions of Zalando customers, connecting Sephora’s highly curated prestige beauty assortment to the Zalando platform.  


David Schneider, Co-CEO Zalando

David Schneider, Zalando Co-CEO, comments: “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe. As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.” 


Martin Brok, President and CEO of Sephora adds: “Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando’s 42 million active customers. This partnership illustrates our ambition to relentlessly innovate to delight our customers better than anyone else. Zalando, which today is the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers. By bringing together fashion, accessories, and prestige beauty under one roof, we will offer them the best destination to ‘look great and feel great’, in a unique premium environment. This partnership is a key step in our European growth strategy and illustrates our vision for the future of Beauty and Retail”.  

Martin Brok, CEO of Sephora

Joining the Zalando Partner Program, Sephora will be the strategic partner to Zalando for its Prestige beauty offering in all European countries where the partnership is active. The long-term partnership reflects a mutual passion for innovation and providing a pioneering customer experience. The two companies share similar values of sustainability, diversity and inclusion, with both Zalando and Sephora having made concrete long-term commitments with regards to more sustainable assortment, reducing environmental footprint in operations, as well as creating an inclusive experience for customers.  

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About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 46 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

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Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creatívity and self-expression. Since its debut in France almost 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.  


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