Country Specific Data From Zalando’s Attitude-Behavior Gap Report

Take a closer look at the findings of “It Takes Two” across Germany, Sweden, the UK, France and Italy

Today, Zalando launches its Attitude-Behavior Gap Report, “It Takes Two,” which aims to explore the disconnect between how consumers say they want to shop and how they actually do. Compiled from research conducted across three stages, the report offers qualitative and quantitative insights, as well as offering 10 recommendations for the fashion industry on how the gap can be closed. Presented together with these vital industry insights is data representing the shopping habits and experiences of different countries: Germany, Sweden, the UK, France and Italy. Find out more in this overview of country-specific data.