'Kaviar Gauche for Zalando Collection' Announces Occasion and Bridal Wear Collaboration

BERLIN, MARCH 28, 2013 // After their first successful collaboration, Zalando Collection and Kaviar Gauche have decided to take the next step and develop a range of occasion wear. The 20 piece collection, available from the end of March 2013, will include ready-to-wear garments and two wedding gowns, the first bridal wear to be available on www.zalando.co.uk. Prices range from £85 for a blouse to £590 for a wedding dress.

For this collection, the designers take the Greek goddess of love, beauty and pleasure, Aphrodite, as inspiration. Born in an oyster shell, Aphrodite disguised her nudity with a myrtle branch, leading to the custom among Greek brides to wear a myrtle branch wreath in their hair on their special day to strengthen their marriage.

The designers Johanna Kühl und Alexandra Fischer-Roehler created a 20 piece collection including dresses, trousers, blouses, tops, a blazer, sandals and accessories. Stealing the spotlight for Spring/Summer 2013 are two silk wedding gowns. For the classic bride, a long white dress with a laser-cut myrtle motif lace bandeau, which can be worn with a sheer short sleeved shrug and a broad sash tied in a bow. For the modern bride, a knee length wedding dress with myrtle details in faux leather lace with a delicate belt. This sacred myrtle motif underlined by the two gowns is elegantly carried through to the rest of the collection.

Continuing the Kaviar Gauche design duo’s love of contrast, silk bridesmaid dresses feature tough details such as leather and chains in pastel yellow and mint green. The unique collar details and light pleats seen in the collection’s dresses produce a refined yet noticeable draping effect. For both the lead-up to the wedding and the honeymoon, chiffon effect tops in playful florals and lightweight trousers create the perfect easy to wear look.

Johanna Kühl and Alexandra Fischer-Roehler founded the luxury label Kaviar Gauche in 2004. This Berlin based designer duo is famous for capturing modern glamour in their easy to wear avantgarde fashion and bridal couture, now sold in more than 7 countries. Their success is proof that Berlin based designers can receive international acclaim.

Zalando Collection launched in February 2012 and began collaborating with Kaviar Gauche in May 2012. The designs for the “Kaviar Gauche for Zalando Collection” line were created in the duo’s Berlin studio. In close collaboration with the design team from Zalando Collection, the designers developed a unique style for bold, modern women, available at a price point that will not break the bank.

ABOUT ZALANDO
Zalando is Europe’s leading online retailer for shoes and fashion. Their extensive selection for women, men and children ranges from popular high street brands to much sought-after designer labels from over 1,500 different international brands. Exclusive accessories, beauty essentials and sportswear make up Zalando’s wide range of products. A combination of unique services: free delivery and returns, a free service hotline and a 30 day returns policy make online shopping at Zalando an easy and secure shopping experience. With their own fashion blog, Facebook and Twitter accounts, Zalando provides customers with current fashion trends, product updates and news about the company. The company was founded in 2008 by Robert Gentz and David Schneider, and its headquarters are located in Berlin. Following on from its success in the German market, Zalando launched in Austria in 2009 and the Netherlands and France in 2010. Expansion to Italy, Great Britain and Switzerland followed in 2011, along with Sweden, Belgium, Spain, Denmark, Finland, Poland and Norway in 2012 and Luxembourg in 2013.