When Zalando went live in 2008, the store used a standard operating system that served its purpose, but had its limits for fashion lovers. A proprietary platform was needed to offer customers and fashion brands the product presentations they expected while keeping up with fast-changing assortments and the
company’s growth. Today, this platform forms the heart of Zalando and covers everything from store operations to fulfillment and purchasing software. Zalando’s technology department has become one of the company’s driving forces.
Technology is in our heart
Zalando was founded on the idea that online technology could create more inspiring and convenient ways for customers to shop fashion. Our current market position is founded on the work of our technology team. Proprietary technological solutions form the backbone of our online store and drive all workflows from purchasing to ordering processes and fulfillment.
Customer benefits through technology
Zalando systematically uses its digital environment to offer our customers a fun, inspirational shopping experience and dedicated service. Using creative features and lively content, Zalando translates the latest trends for our customers and engage them in new ways through detailed product presentations, personal recommendations and smart search functions.
We love homemade
We place great value on seamless processes and customized systems. With a team of more 1,700 technology experts the company develops in-house expertise to optimally cater to the needs of our customers, brand partners and employees.
Innovation is a must-have for us
We want to be cutting edge in technology and maintain the pioneering role that our customers have come to expect of us. Working in small, agile teams, our technology experts swiftly turn
new ideas into prototypes that are subsequently tested and adapted as necessary in our online store. Successfully tested prototypes are rolled out internationally for about 20 million active customers across Europe. Each day, this is how we encourage our team to think the unthinkable. Using such formats as Zalando’s “Hack Week” in which dozens of teams pursue and implement their own exciting and unique projects, we come up with new ideas for our store that our customers later see online. That’s how Zalando’s technology team makes fashion come alive, enables personalized recommendations and offers an inspirational shopping experience.
We act smart
We are committed to continuously optimizing Zalando’s workflows to increase customer satisfaction. We tap into a wealth of information to offer our customers helpful recommendations on outfits, trends or the right size and to speed up our processes. In addition, we draw on our extensive knowledge base to foster cross-sector developments, for example for our brand partners’ logistics operations.