E-commerce has developed in several stages. At first, online retailers sold mostly straightforward products such as books. Once customers began to trust the new online channel and better ways to present products were developed, the time was right for new online retailers to sell emotional products like fashion items. Zalando then launched a comprehensive service proposition to deliver shoes and clothes to homes across Europe – because your home
is the best place to experience fashion, to see and feel the styles and try them on. Placing fashion and the customers at the core of our business model, Zalando has succeeded in moving the fitting room into its customers’ own four walls. This fashion concept defines Zalando and we believe we have been a catalyst in changing the way many Europeans shop for fashion today.
We love fashion
Our fashion buyers tour the world’s fashion metropolises and international fairs to track down the latest trends. Zalando is both a platform for established brands and a slingshot into the European market for young, local brands. At our headquarters in Berlin, we offer young designers access to Zalando’s fashion know-how and an opportunity to develop their own brands.
Inspiration and innovation
Our customers expect an assortment covering the latest trends and tailored to their individual preferences. For them and for us, shopping is an emotional experience. That’s why we continue to look for ways to make it easier for our customers to discover new favorites on our platform. With new search and screening functions, assistance tools and our inspirational section we offer all our customers the right service to suit their particular needs.
Partnering with strong brands
Our fashion concept has persuaded many brands to start selling their products online for the first time. Our fashion buyers and brand relations managers work closely with all our brands to suit their position on our platform. We believe that our brand partners benefit from access to an attractive target group, Zalando’s strong brand awareness, a high level of customer satisfaction and profound commerce know-how.
Designed in Berlin
Zalando’s own brands reflect a wide range of styles from timeless classics to the latest trends. Originating in Berlin, these brands are inspired by the metropolitan lifestyle and international trends. They have been very well received by our customers, and some have established themselves among the top-selling brands in our assortment and have built up a loyal fan base in recent years - Examples include mint&berry, Zign and even&odd.
REACHING OUT ACROSS EUROPE
Zalando offers global fashion brands an attractive window to the European market. By partnering with Zalando, global brands and small fashion labels alike can reach customers in 15 different European markets as well as profit from valuable local market experience and insights into local consumer preferences. Zalando’s assortment offers a compelling mix of established global brands as well as brands that are already well-known locally, but still lack recognition in other European countries.