Innovative customer insights from ZMS

How Zalando is taking its marketing to the next level - by Moritz Hahn, Senior Vice President of Supply and Demand.

Happy Casuals, Fresh Families or Modern Mainstreamers: Zalando Media Solutions recently launched a new type of customer typology. Dr. Andreas Antrup, Managing Director of Zalando Media Solutions, answers our questions.

Zalando’s ‘Get the look’ onsite hub brings festive inspiration with influencer talents, featuring Palina Rojinski, Gizem Emre, Emilia Schüle, Joy Denalane, Hannah Liza, and Luise Befort. These style mavericks have selected six of their favourite festive looks, all available on zalando.de from 11th December 2017. This feature will further position Zalando’s drive to focus on customer personalization and inspiration to ensure that the user journey is truly unique.

BERLIN, 3rd September 2017 // The high energy atmosphere continued into the final day at Bread & Butter by Zalando. Dutch design duo Viktor&Rolf brought their first Haute Couture show outside of Paris to Berlin and a power-pop performance from Bilderbuch set the B&&B stage alight. German rapper RIN got the audience bouncing to tunes from his newly dropped album and we listened in on panel talks with Highsnobiety’s David Fischer and Viktor&Rolf’s conscious design conversation.

BERLIN, 2nd September 2017 // Bread & Butter is in full swing, and the energy on the sold out day was contagious! We’ve had standout runway shows from TOPMAN, HUGO and G-STAR RAW, DJ sets from the likes of Rushmore and Gang Fatale, an enchanting headline performance from FKA twigs presented by Mercedes-Benz, and a stimulating discussion with Adwoa Aboah and her GURLS TALK initiative.

Berlin, 1st September 2017 // The first day at Bread & Butter 2017 by Zalando was launched with a bang at the B&&B Box, the hero installation at the heart of the festival. Throughout the day, guests sat back and relaxed to view live streamed Fashion Shows projected onto the B&&B Box and listened to inspiring panel talks and music performances. The interactive installation also allowed visitors to use social engagement features made available by Facebook. It set the tone for an eclectic day of highlights!