Connected from A to Z: The First adidas Store in Berlin Joins the Zalando Fashion Platform.

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Zalando welcomes adidas as the first international brand partner to join Zalando’s fashion platform with local stock. With its local performance store at Berlin Tauentzienstraße, adidas has made its local stock available via Zalando. For Zalando this strategic partnership means the next step towards the fashion platform’s vision of an integrated commerce that meets the needs of today’s online and mobile savvy customers. For customers it has become more important to have a single point of contact, where they can find all fashion items, no matter where they are. Therefore Zalandos’ long term vision is to establish a network of brands and stores for customers all over Europe if the pilot is proven successful.

David Schneider, co-founder and CEO of Zalando, said: “The new Integrated Commerce pilot with adidas is an important step for us. Today’s customers are online, however, most of the fashion items are still located in local stores. We want to give customers the access to any fashion item anywhere and enable local stores to engage with digital customers in a new way. The pilot with adidas shows how we connect fashion with people and how offline and online will merge together in the future.”

Harm Ohlmeyer, SVP adidas Digital Brand Commerce, commented: “This pilot with Zalando marks another important milestone in the digitalization of the adidas Group. Our goal is to provide our consumers with the best brand experience they can get, no matter where and when they choose to shop. Our consumers want the latest and newest product - and they want it now. Shipping products directly from our adidas stores addresses this need for speed. We are very excited about our pilot with Zalando in Berlin and look forward to implementing learnings in other areas of our business.”

Via Zalando’s app ZipCart, customers in Berlin can now see what is available in the store and easily shop items. Products will directly be delivered from the store same day between 7 and 9pm, if users place an order until 3pm. ZipCart offers products that can be delivered same day in Berlin, coming from Zalando directly, the now integrated adidas store or Bodycheck, an activewear shop in Berlin.

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ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract about 160 million visits per month. In the first quarter of 2016, around 62 per cent of traffic came from mobile devices, resulting in 18.4 million active customers by the end of the quarter.

CONTACT
Katharina Heller / Corporate Communications
Katharina.heller@zalando.de
+49 176 1275 9514