Moving from white to brown carton
In addition, Zalando customers will receive their orders in new packaging, with the white boxes replaced by brown ones. They are still made of 100% recycled cardboard and water-based ink. Both boxes and paper bags will then reflect the same look and feel.
On Zalando’s journey toward becoming a sustainable fashion platform, it is vital to minimize waste and keep materials in use for as long as possible. Polybags, for example, are a major challenge for the fashion industry and thus also for Zalando. The thin plastic sleeves to protect single items, generally need to be transparent enough to enable bar code visibility. Their main purpose is to shield products from moisture, dirt, and damage during storage, transportation, and processing. Zalando’s polybags are made of 90% recycled plastic, and we are looking into opportunities to reduce the total amount of material used, such as by folding items repeatedly to make them more compact.
Zalando is actively working to decouple its economic growth – and the resulting increase in the number of packages shipped – from its environmental footprint. The recent achievements, in a nutshell, are as follows:
- Compared to 2017, Zalando has been able to reduce emissions from its own business activities by 64%.
- Since 2019, Zalando has been offsetting remaining emissions from its own operations, deliveries, and returns with Gold-Standard or VCS-certified reforestation projects for carbon removal.
- In 2020, Zalando used 53,000 tons of packaging material, of which 87% came from recycled materials and 99% was recyclable.
- Currently, Zalando’s Pre-owned offer pilots plastic-free packaging.