The company announced during Playday that it successfully launched Zalando Fulfillment Solutions recently, giving fashion brands access to its logistics infrastructure and know-how. Through the new service, Zalando takes over the order fulfillment for partners from inbound to return, with simple and individual solutions catered to their specific needs. This new initiative complements digital services already offered by the Zalando platform such as Brand Solutions or Zalando Media Solutions and will help to further improve the frictionless fashion experience for customers across Europe.
“The Zalando platform is an operating system for the fashion world, with multiple ways of integrating all sorts of fashion contributors and stakeholders, catering to their specific needs. It offers not only digital services such as analytics or advertising but from now on also fulfillment solutions and thus, becomes the business strategy for brand and retail partners”, explains Jan Bartels, VP Logistics Product at Zalando.
With a logistic network that will soon consist of 8 fulfillment centers in 5 countries, Zalando sets high service standards for European customers and is piloting new offerings such as same-day delivery, geo-localised delivery or return on demand. Available in 5 of the European markets where the Zalando Partner Program is active, Zalando Fulfillment Solutions enables partners to improve customer satisfaction and to scale their business internationally, without worrying about the increasing service demand and corresponding logistics complexity.
“Zalando has set industry-wide delivery standards and keeps developing innovation for the last mile. Moreover, within the last six years, we built up a strong logistics network and gained deep logistics expertise. All of that is now accessible for external partners”, concludes Jan Bartels.
Five partners are already using Zalando Fulfillment Solutions, including Bestseller, Elvi, EVITA, Motion Fashion and Surf4Shoes.
Zalando is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy and France with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 200 million visits per month. In the first quarter of 2017, more than 68 percent of traffic came from mobile devices, resulting in 20.4 million active customers by the end of the quarter.