Zalando Gets Personal

Celebrating fashion retail tailor-made for you

Our annual report’s motto, “Your Zalando X” means we put you at the center of our ongoing drive for personalization. As platforms become more sophisticated, so too do customer expectations, and it’s our job at Zalando to meet them–right from the very first click.

To set trends, you have to take new approaches and introduce customers to styles they might not have necessarily thought of putting together themselves. And this is exactly what we are doing with personalization.

Anne Pascual, VP Product & Design
Zalando SE Anne Pascual VP Product & Design

We’ve tasked a multidisciplinary team of 600 employees with developing products that improve the digital experience across every part of the fashion retail journey, from curating our 300,000 item assortment to providing you with the most relevant payment options for your needs. To find out more about personalization at Zalando, take a look at our digital annual report:

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