Saturday, July 27, Zalando took part in Berlin’s Christopher Street Day (CSD) demo for the second year. Zalando’s participation in the event was a cross-departmental effort, with Zalando’s LGBTQI+ community a core driver. On the 50th anniversary of the landmark Stonewall demonstrations in New York, Berlin CSD 2019’s slogan declared, “Every riot starts with your voice.”
This year saw the return of the Zalando truck, festooned with colorful banners and flags, and sharing the motto, “Come As You Are.” Pictured on the side of the truck were six representatives of Zalando’s community; employees who became the faces and voices of CSD at Zalando through poster campaigns, a video series, and huge banners visible at various Zalando locations.
Pride activities could also be seen in the Zalando fashion store: a rainbow “wishlist heart” and a special Pride collection. Offline, the Zalando Beauty Station at Weinmeisterstraße 2, Berlin offered sparkling makeovers ahead of the parade.