We Know Your Type

Innovative customer insights from ZMS

Do you know your “Hip Poppers” from your “Cultured Elite”? These are just two of the kinds of customer you’ll encounter in zTypes.

At ZMS, we analyze patterns within Zalando purchase data from our more than 23 million active customers. From this data, we were able to identify seven key customer segments: the zTypes.

Read more about this innovative methodology, and how it offers detailed insights into the psychology of our customers in our annual report.


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