Photo Essay: Bread&&Butter 2018

Our favorite images from Zalando’s pop-up of style and culture.

35,000 visitors, over 40 brands, and more than 100 exclusive products, Bread&&Butter 2018 celebrated generation next across three packed days of style and culture. Not quite ready to say “goodbye” yet, we share some of our highlights from the event.

B&&B 2018 David Schneider, Carsten Hendrich, UGLYWORLDWIDE

And we’re off! Carsten Hendrich, Vice President Creative Lab, and David Schneider Zalando co-CEO, kick off a weekend of style and culture with model and artist, Jazzelle Zanaughtti, UGLYWORLDWIDE.

B&&B 2018 Euniqe Pop-up

The three-day event was packed full of pop-up performances like this super-charged showing by Eunique at the Nike pop-up.

B&&B 2018 Personalization

Brand booths put personalization into play with visitors invited to make their own experience and interact with products in new ways.

B&&B 2018 Sheck Wes

High octane: Harlem rapper Sheck Wes raises the roof at the Huawei stage.

B&&B 2018 MAC Tutorial

Expert makeup tutorial from MAC.

B&&B 2018 Jaden Smith

Following his inspiring panel with G-Star RAW on sustainability, Jaden Smith takes to the stage.

B&&B 2018 Autumn/winter Fashion show

Fashion-forward: autumn/winter looks on display at the Zalando fashion show.

B&&B 2018 Jérôme Boateng Talk

Together with 032c, Jérôme Boateng shares his experiences from on and off the pitch and thrills fans in a signing session afterwards.

B&&B 2018 Bumper Cars

Bumper event: visitors fit in some recreation between events at the Wrangler pop-up.

B&&B 2018 Autumn/winter looks

That’s a wrap! We say “goodbye” to Bread&&Butter for another year.


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