35,000 visitors, over 40 brands, and more than 100 exclusive products, Bread&&Butter 2018 celebrated Generation Next across three packed days of style and culture. We share some of our highlights from the event.
And we’re off! Carsten Hendrich, Vice President Creative Lab, and David Schneider Zalando co-CEO, kick off a weekend of style and culture with model and artist, Jazzelle Zanaughtti, UGLYWORLDWIDE.
The three-day event was packed full of pop-up performances like this super-charged showing by Eunique at the Nike pop-up.
Brand booths put personalization into play with visitors invited to make their own experience and interact with products in new ways.
High octane: Harlem rapper Sheck Wes raises the roof at the Huawei stage.
Expert makeup tutorial from MAC.
Following his inspiring panel with G-Star RAW on sustainability, Jaden Smith takes to the stage.
Fashion-forward: autumn/winter looks on display at the Zalando fashion show.
Together with 032c, Jérôme Boateng shares his experiences from on and off the pitch and thrills fans in a signing session afterwards.
Bumper event: visitors fit in some recreation between events at the Wrangler pop-up.