Cool Over Classic: Topshop x Zalando

Birthday Talks: For our 10th birthday, our brand partners tell their Zalando stories. This time: Lucy Dunn, Product Manager at Topshop.

Cool or classic? Lucy Dunn, Product Manager at Topshop, doesn't have to think long before she can assign one of the two terms to Zalando. “Cool of course, who isn't cool when they come from Berlin?", she asks and laughs. Lucy Dunn lives and works for our brand partner Topshop in London, but she also often attends meetings with Zalando in Berlin. If she has a few free minutes, as on this day, she likes to sit down in Berlin cafés - and this time she talks about her collaboration with Zalando. Six letters, Six anecdotes. How about the Zalando ABC, Lucy? "Let’s do it," she says.

Zalando SE 10 Years

Z for Zalando

When I look ten years ahead, I see great things coming from the Zalando & Topshop partnership. I would like us to work even closer together and for example, to have more exclusive collaborations. I can also imagine that Zalando will be selling to the whole world by then.

Brandstory Topshop

A for Ahead

The partnership with Zalando is great - the company has grown so fast, it’s really progressive, cool & young minded. I’m pleased that we can work & grow together for the future & keep trying new things. Its business, but it's also a lot of fun. 

L from Gerald

At Zalando there is a new Assistant Buyer, Gerald. We all think he is rather fabulous. We love to see his positive reactions to the Topshop product - It makes us laugh a lot.

A for Amazing

A moment I will always remember was when we first showcased the looks for the past Bread&&Butter. Zalando came to Topshop so we could show all of the outfits on models & the reaction was really exciting. Everyone was so positive. It was a special moment for me as it was my first year working on Bread&&Butter and I wanted it to be a huge success. 

It is clear that the relationship with the brand partners is extremely important to Zalando and something they really want to grow & expand which of course, is completely aligned with Topshop.

Lucy Dunn, Product Manager at Topshop
Lucy Dunn, Product Manager Topshop

N from Partnership

When I think back to the Strategic Partner Day in Berlin, I found it really inspiring. It was clear that the relationship with the brand partners is extremely important to Zalando and something they really want to grow and expand which of course, is completely aligned with Topshop.

O from Platform

The Zalando platform is really exciting and ever evolving. I’m always keen to learn more about it. I am convinced that this constant evolution is the right way into the future - and it is very exciting that we as Topshop are on board for the ride.


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