Beauty Goes Live

Zalando turns up the volume on fashion and lifestyle inspiration

With the launch of our beauty category, Zalando offers even more discovery and inspiration; establishing itself as the go-to destination for fashion and lifestyle products in Europe.
Our VP Category Specialities, Claudia Reth, gives us the full rundown on Beauty at Zalando in this video.

Beauty products naturally complement our current fashion assortment. We are excited to empower our customers to complete their look with the right beauty products by giving full style advice and offering exclusive beauty highlights and trends, all in one destination.

Claudia Reth, VP Category Specialties

L’Oreal Paris and Maybelline make up an impressive assortment of more than 120 brands, which also includes natural brands like L:A Bruket or Weleda. Zalando rides the Korean wave with Missha and It’s Skin, while fashion fans on the lookout for something new can shop for Hylamide or Nugg; both of which were previously unavailable in Germany.

Beauty is now live with more than 4,000 products for women in Germany.

In June, the Zalando “Beauty Station” will open in Berlin, Mitte (Weinmeisterstraße); an offline concept store where customers are promised a tangible product experience, as well as advice from our beauty experts.

Convenience, as always, is core to our beauty offering: free delivery, returns, and a hassle free shopping experience.

Visit our online beauty store now for truly head-to-toe fashion and lifestyle inspiration.

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