Zalando Launches Beauty for Men, Expands Beauty to Austria & Poland

Zalando SE Beauty Men

German Zalando store offers care products for men from October with beauty category extending to Austria and Poland before year end

Berlin, 4 October 2018 - Zalando, Europe's leading online platform for fashion and lifestyle, today launches care products for men in Germany, with an expansion to Austria and Poland with the full Beauty assortment to follow before Christmas. With this, Zalando further establishes itself as the go-to destination for fashion and lifestyle products in Europe, and enriches its promise of a lifestyle environment that caters to everyone.

The Beauty offering for men goes live under “Care” with 25 brands and 1,500 articles in skin, body, hair and grooming care. Brands such as House 99 by David Beckham and Clarisonic from the L’Oreal Luxe Group are just some highlights, while natural Beauty products are on offer from Hanz de Fuko and Baxters of California. Male grooming is catered for with American Crew and Anthony.

Claudia Reth, Vice President Category Specialities: “We are happy with the launch of Beauty for women in Germany. With more than 7,000 products from more than 150 premium and lifestyle Beauty brands, we managed to put a strong offer together. We see that 70% of our customers also buy fashion products when shopping Beauty, which confirms our cross-selling strategy by initial data points. This is why it’s the right time to add Beauty for men, and roll out our Beauty offer to Austria and Poland before Christmas.”

In March 2018, Zalando extended its considerable fashion and lifestyle offering by launching Beauty in Germany. The opening of a dedicated Beauty Station in Berlin together with the launch of four Estée Lauder brands enhanced Zalando’s Beauty assortment further.

The Zalando Beauty offering for men and women allows customers to complete their look with personalized “full look” advice in the online store. For male Beauty fans seeking a more interactive experience, a selection of men’s care products for skin, body and hair, will be available in the Berlin Beauty Station soon.