ALL CROWDED EVERYTHING: THE FINAL DAY OF BREAD&&BUTTER BY ZALANDO WAS A BLAST WITH VISITORS QUEUING FOR THE ULTIMATE EXPERIENCE OF THE NEXT IN STYLE AND CULTURE WITH B&&B BRAND POP-UPS, EXCLUSIVE DROPS AND PRE-LAUNCHES BY 032C AND JÉRÔME BOATENG, DIESEL, TIMBERLAND, WEEKDAY AND MANY MORE. B&&B SHOW POP-UPS WERE LED BY TOPSHOP TOPMAN AND MAC COSMETICS. ON THE B&&B TALKS STAGE: 032C AND JÉRÔME BOATENG PLUS PEPE JEANS LONDON AND MORE. TODAY’S B&&B MUSIC PROGRAM FEATURED A-LIST ARTISTS SUCH AS PRINCESS NOKIA, PAIGEY CAKEY, YUNG HURN AND UFO361.
THE POP-UP OF STYLE AND CULTURE CELEBRATED ITS THIRD EDITION FROM 31 AUGUST – 2 SEPTEMBER 2018. THE EVENT REACHED RECORD NUMBERS WITH A TOTAL OF 35,000 VISITORS AND WAS SOLD OUT ON ALL THREE DAYS.
BERLIN, 2 SEPTEMBER 2018 // Bread&&Butter by Zalando (B&&B) celebrated its third edition from 31 August – 2 September 2018. The Pop-Up of Style and Culture saw a record number of 35,000 visitors, 100+ exclusive drops and pre-launches with 40+ brands as well as 6 Show Pop-Ups, 9 talks and 70+ music artists.
B&&B BRAND POP-UPS
At the 032c installation inspired by Berlin’s techno heaven Berghain visitors could experience both the B&&B capsule collab with 032c and Jérôme Boateng BOA17 and a signing sesh with the German footballer. At the Diesel Pop-Up visitors could snatch up some exclusive collab merch with Berlin’s kebab king. The denim brand recreated the city’s most infamous döner destination - Mustafa's Gemüse Kebab. Timberland unveiled the Timberland x Christopher Raeburn collaboration for the first time while offering a chance to meet the fashion designer personally at their Pop-Up and take part in his innovative repurposing workshops. At the Weekday Pop-Up visitors had the opportunity to shop and create unique Weekday products. For the first time ever, Zeitgeist collection prints were available outside of Weekday stores, with the launch of an exclusive re-edition collection available at B&&B.
B&&B SHOW POP-UPS
TOPSHOP TOPMAN created a hacienda inspired Show Pop-Up to showcase their AW18 collection featuring 22 Zalando exclusive pieces. Over three sessions, five dancers performed to a contemporary ‘90s soundtrack while a cast of ten models walked through the space. MAC Cosmetics led with a highly-stylized Voguing Fashion Show featuring Zalando pieces from high to low with the new generation of Voguers, paying homage to the underground LGBT dance movement that evolved from the 1980's Harlem ballroom scene.
From backstage fashion shows in London, Paris, NYC and Berlin, MAC Cosmetics offered insider tips with senior artists Angelo Rauseo, and Connie Man during their talk on contemporary beauty. Following the special collab for B&&B, 032c and Jérôme Boateng had a conversation not on soccer – but dogs and style. Pepe Jeans London hosted an in-depth discussion on sustainable innovation in fashion, hosted by a panel of industry veterans.
The last B&&B day was packed with outstanding performances: British MC and actress Paigey Cakey came round for a playful set. Princess Nokia is the alias of New York City native Destiny Frasqueri and known for her feminist podcasts, visceral live shows and debut album "1992 Deluxe". Performing songs such as “Tomboy” or “Brujas” the modern music icon took the audience by storm. Following last year’s legendary B&&B gig stylish Austrian rapper Yung Hurn brought his unique brand of cloud rap back on stage. Kreuzberg-born rapper Ufo361 was the last live act to perform at the HUAWEI stage – just before kicking off his “Stay High” tour this Autumn. B&&B closed with a fire after party featuring DJ sets by Simon Kaiser, Boys Noize, Mexican Jihad and more.