Bread&&Butter by Zalando celebrates the Next in Style and Culture during Pop-Up Preview Event in Berlin

Bread&&Butter by Zalando 2018 - Preview Hero
Isa Foltin I Getty Images for Zalando

The third Bread&&Butter by Zalando takes place from 31st August - 2nd September at Arena Berlin.

BERLIN, 27TH JUNE 2018 / Tonight Zalando gave an exciting preview of the third BREAD&&BUTTER (B&&B) edition. The Pop-Up of Style and Culture is a curated mix of the next in fashion and music and a ‘see now, buy now’ weekend with more than 40 brands happening from 31st August - 2nd September at Arena Berlin.


During the preview event, Carsten Hendrich (VP Creative Lab Zalando) and Jolanda Smit (Head of Group Brand Relations Marketing Zalando) revealed  the  participating  brands  and  B&&B  highlights.  Also  the  new  Bread&&Butter 2018 ‘Pop-Up’  concept  was introduced, which gives direct access to sought after exclusive products, limited editions and easy shoppability. Furthermore, the new Bread&&Butter shopping hub was announced to launch at the end of August on Zalando, accessible via


After the introductory words, a panel talk on the subject of ‘What’s Next’ in style and culture was hosted by Jolanda Smit. The panel consisted of a squad of creative mavericks including Jazzelle Zanaughtti aka Uglyworldwide, Elias Riadi from PAQ, hip hop artist Kodie Shane and Marc Goehring from 032c. The discussion touched on topics such as upcoming trends in fashion and music and how taste and expression are fueled through social media.


Inspired by this year’s Bread&&Butter concept, the event space in Berlin-Kreuzberg was transformed into a busy pop-up  market with  stalls by B&&B  participating  brands such as adidas Originals, Carhartt WIP, Columbia, Levi’s®, Pepe Jeans London, Reebok, Vans, Weekday, Wrangler and more. In the MAC Cosmetics area people learned all the latest makeup tips & tricks, think of that intense blue winged eyeliner or that bold Russian red lip. Guests also got to try out their favorite FIX+ in Coconut, Rose or Lavender fragrance from the fridge.


The DJ-sets by Juba and Leonce brought compelling sounds to the preview event and gave a taste of what is yet to come during Bread&&Butter 2018. Rapper Kodie Shane performed live on stage and made the crowd of more than 600 people - among  them Toni Loba (GNTM winner 2018), Jasna Fritzi Bauer (German Actress), Lisa Tomaschwewski (German Actress) - dance until the event closed at midnight.


Bread&&Butter tickets are available now via Further information will follow via or @breadandbutter on Instagram and

See you at Bread&&Butter 2018!


Boiler Plate - EN - 2018 - JUNE -LATEST VERSION

Zalando is Europe’s leading online fashion and lifestyle platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of lifestyle articles including shoes, apparel, accessories and beauty products, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 17 European markets we serve: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland, and the United Kingdom. Our logistics network with five centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.