Bread & Butter by Zalando: Summary Day 3

B&&B Daily Recap Day 3 Picture

BERLIN, 3rd September 2017 // The high energy atmosphere continued into the final day at Bread & Butter by Zalando. Dutch design duo Viktor&Rolf brought their first Haute Couture show outside of Paris to Berlin and a power-pop performance from Bilderbuch set the B&&B stage alight. German rapper RIN got the audience bouncing to tunes from his newly dropped album and we listened in on panel talks with Highsnobiety’s David Fischer and Viktor&Rolf’s conscious design conversation.


This edition of Bread & Butter by Zalando will be one for the books, as fashion artists Viktor&Rolf ‘s first Haute-Couture show ever outside of Paris took place today at B&&B. The Dutch design duo left the public astonished with meticulously crafted pieces masterminded through conscious design; featuring select looks from their three most recent collections: "Action Dolls, Haute Couture Autumn/Winter 2017, "Boulevard of Broken Dreams, Spring/Summer 2016" and “Vagabonds, Autumn/Winter 2016". Napapijri took B&&B visitors on a digital multi-sensory journey. The experience included a revamp of Vivaldi’s world-famous The Four Seasons, performed live by four urban artists: Sharon Doorson, Jan Blomqvist, TOKiMONSTA and Raleigh Ritchie.


The audience went wild tonight for Bilderbuch’s infectious pop-funk tunes, where they set the tone with their spacy sounds and impeccable sense of style. Berlin based DJ Ticklish brought his R&B infused Jungle Juke sets to the stage and Hannah Faith showed off her superb selector skills in an eclectic set. Last to join the party was Virgil Abloh, who embodied a new format for DJing with his mission statement spreading club culture across the globe into contemporary culture.


Highsnobiety founder, David Fischer, talked today about digital disruption and the emerging importance of multi-platform storytelling to a young millennial and GEN Z global audience. Viktor&Rolf left the crowd inspired by a topical conversation about conscious design and announced an exciting upcoming collaboration with Zalando - expected to be released early next year. The partnership with Zalando will be a playful merger of Viktor&Rolf's couture sensibility and sustainable fashion.


This year’s event has been an exquisite gastronomic experience. Michelin stars were flying around the Arena in the form of tasty dishes by Spanish chef Iago Castrillón and the first Michelin-starred street food from Hawker Chan. Celebrity chef Markus Herbicht kept the quality of dining sky-high together with lots of other delicious caterers.


B&&B Day 3 picture material can be found HERE

B&&B Day 3 B-roll material can be found from 10pm HERE

Please check for more pictures and further press information.



Boiler Plate - EN - Q2 2017


Zalando is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy and France with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

Zalando’s shops attract about 200 million visits per month. In the second quarter of 2017, 70 percent of traffic came from mobile devices, resulting in 21.2 million active customers by the end of the quarter.

Jolanda Smit
Global Head of Brand Comms and PR
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