Picture Perfect: Zalando Opens Doors to Beauty Station

We take a look back at day one in Zalando’s beauty playground.

Saturday, July 28, Zalando officially said “hello” to fans of its new Beauty Station in the heart of Berlin. We relive the big day in this photo essay where photoshoots, expert beauty advice and free ice creams awaited the Beauty Station’s early enthusiasts.

Zalando Beauty Station Opening

Visitors arrive at the Zalando Beauty Station on Weinmeisterstraße 2.

Zalando Beauty Station Opening

Beauty fans take advantage of the photoshoots offered on the opening day, July 28.

Zalando Beauty Station Opening

In the punishing heat of the summer sun, Zalando to the rescue with free ice cream bearing discount vouchers for the store.

Zalando Beauty Station Opening

Interactivity is one of the key features of the Zalando Beauty Station, where online and offline come together for a fulfilling customer experience.

Zalando Beauty Station Opening

We love beauty and so do our customers who were able to get a first look at the 53 brands offered in store.

Zalando Beauty Station Opening

Clinique experts are on hand on the day to offer advice on skincare.

Zalando Beauty Station Opening

Mirror image: a tangible customer experience is central to the Beauty Station.

Zalando Beauty Station Opening

On offer in the 160 sq meter store are niche lines, Zalando exclusives and leading beauty brands including four names from Estée Lauder: M.A.C Cosmetics, Clinique, Estée Lauder and Origins.

Zalando Beauty Station Opening

Say “hello” to beauty. The Zalando Beauty Station is a wonderland for beauty fans.


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