Saturday, July 28, Zalando officially said “hello” to fans of its new Beauty Station in the heart of Berlin. We relive the big day in this photo essay where photoshoots, expert beauty advice and free ice creams awaited the Beauty Station’s early enthusiasts.
Visitors arrive at the Zalando Beauty Station on Weinmeisterstraße 2.
Beauty fans take advantage of the photoshoots offered on the opening day, July 28.
In the punishing heat of the summer sun, Zalando to the rescue with free ice cream bearing discount vouchers for the store.
Interactivity is one of the key features of the Zalando Beauty Station, where online and offline come together for a fulfilling customer experience.
We love beauty and so do our customers who were able to get a first look at the 53 brands offered in store.
Clinique experts are on hand on the day to offer advice on skincare.
Mirror image: a tangible customer experience is central to the Beauty Station.
On offer in the 160 sq meter store are niche lines, Zalando exclusives and leading beauty brands including four names from Estée Lauder: M.A.C Cosmetics, Clinique, Estée Lauder and Origins.
Say “hello” to beauty. The Zalando Beauty Station is a wonderland for beauty fans.