In 2015, we defined our first sustainability strategy, the do.STRATEGY. We’re proud of what we’ve achieved so far: switching to 90% renewable energy across all locations, introducing shipping bags with 80% recycled plastic, exchanging our beauty bags from plastic to 100% recycled paper, and more. We collaborated with the innovation platform Fashion for Good to use digital technology to improve transparency in fashion supply chains, and launched the incubator program zImpact which has already identified 90 promising solutions. We also launched the sustainability flag in the Fashion Store, empowering customers to find more sustainable items. As we introduce our new sustainability strategy, let’s take a look back at how the do.STRATEGY brought us to this point.
Inspired by our action-oriented culture, our do.STRATEGY was about concentrating our efforts where the most change is needed and where we can make the biggest impact. We focused on these areas: employees (do.GROW), supply chain and products (do.KNOW), environment (do.PROTECT) and society (do.CONNECT). By dedicating ourselves to these topics, we were able to set out a clear vision for change and improvement, and measure our success with specific targets along the way. Here’s a summary of the initiatives:
Reimagining fashion for the good of all starts by supporting and empowering our employees. At Zalando, we know that a strong company culture is key to unlocking our team’s potential and allowing them to thrive. For us, this means promoting a diverse and inclusive workplace, creating an attractive and healthy work environment and ensuring fair and decent standards in our operations. Our goals include striving for greater gender equality and advancing other diversity and inclusion initiatives.
We want to bring our customers the quality products they expect. At the same time, we are aware of our responsibility to the workers in our supply chain and to the natural world. From ensuring the safety and ethical sourcing of our products to promoting sustainability through all steps of the supply chain, we are building partnerships necessary to create the change we want to see.
We take the challenges of climate change and resource scarcity seriously and are committed to growing our business in a responsible way while reducing our environmental impact. We are thus working to reduce our carbon footprint across energy, logistics and travel and by optimizing our packaging to minimize waste.
Creating a better fashion landscape requires us to engage with our community to create new solutions that ensure that our industry works in the interests of all people involved. We are committed to supporting organizations that use digital technology to increase supply chain transparency and to investing in our local communities by volunteering both our time and expertise.