Zalando Marketing Services
Zalando Marketing Services
Zalando Marketing Services (ZMS) is our 360° marketing offering, connecting you to Europe's largest online fashion audience.
Zalando Marketing Services (ZMS) is our 360° marketing offering, connecting you to Europe's largest online fashion audience.
How it works
- We help you to drive sales, win new customers, and accelerate your business on Zalando
- Generate awareness, boost your brand and product visibility
- Activate our large customer base across 25 European markets
- Drive the success of your product drops
- Gain a deep customer understanding based on our data and reports
- Create inspiring content and stories across different touchpoints
Benefits for Partners
ZMS helps partners to achieve their branding and performance targets based on its data-infused marketing capabilities with four main service areas:
1. ZMS Self-Service - Create instant campaigns
ZMS Self-Service includes Ad Manager and Collabary. Within these services, we offer various tools which you can access and use all on your own, putting you in the driver's seat to create outstanding marketing strategies with strong sales impact. Discover insights, create campaigns, track your results, leverage influencers, and even more, quickly and easily.
- ZMS Ad Manager
Ready to ramp up your sales and marketing impact on Zalando? Meet the ZMS Ad Manager—your partner-in-crime to create performance campaigns in under five minutes! The ZMS Ad Manager is a tool within zDirect that allows users to create and manage their Sponsored Product campaigns on Zalando. With the ZMS Ad Manager, you’re in the driver's seat. Enjoy full control over your budget, markets, duration, and SKUs, with daily campaign monitoring, reports, and insights. You’ll always have full transparency into the success of your campaigns and even more, only pay when your ad is clicked. Looking for more information? Watch the ZMS Ad Manager tool demo here, or take a look at our downloadable Partner Guide. - Collabary by ZMS
Collbary is our one-stop shop influencer marketing solution that combines three products in one platform: Insights, Discovery and Campaign Manager. Collabary Insights enables you to monitor your Share Of Voice on social media and understand where you stand in comparison to your competitors. Discover the best influencers and easily execute your campaigns with our automated and self-guiding campaign management. No matter what your campaign goal is, our solutions help you grow through meaningful endorsements.
2. ZMS Insights - Empower decisions with insights
ZMS Insights gives you the key to understanding consumers’ behavior on Zalando, empowering you to make data-driven decisions. Partners gain access to purchase, onsite, and customer survey data including competitor benchmarks. You can either use our self-service tooling or employ our consulting and research services to access data-driven insights from tens of millions of active customers. This way you can optimize your strategy, product and marketing plans based on concrete facts and discover new opportunities to position and grow your brand.
3. ZMS Creative - Inspire with data driven creation
ZMS Creative develops and produces integrated campaign concepts across all touchpoints - from creation, ad formats, and styled product detail pages on Zalando all the way to social media and further touchpoints. You can leverage storytelling, content creation and production services to inspire your audience. The team also creates tailored onsite experiences, landing pages and interactive features that drive engagement and conversions.
4. ZMS Media
ZMS Media enables you to address and activate customers across Zalando’s 25 European markets in order to reach your sales and marketing targets. The media team runs seamless campaigns across different consumer touchpoints - from different advertising formats on Zalando to offsite channels, to address your audience in a targeted manner based on Zalando data. You can select various formats on Zalando, formats on social media and further digital channels, such as display ads, paid search and Youtube video ads, to boost your awareness and traffic.
Learn more about ZMS and get in touch
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