ZMS Insights – Enabling Holistic Consumer Understanding

Understand millions of shoppers, via our self-service tool and tailored analysis

In order to jointly put customers first, our ZMS Insights team distills the data generated by more than 29 million active customers on Zalando and uses it to help you gain a holistic consumer understanding. We offer you access to insightful self-service tools covering consumer data across 17 European markets. What’s more, the ZMS Insights team provides you with comprehensive advice and tailored analyses to optimize your strategic, product, marketing, and merchandising decision-making. We make the data work for you.

Discover the ZMS Insights Self Service Tool:

How ZMS Insights can benefit you

  • Easy access to extensive insights via self-service

  • Identify new commercial opportunities for your assortment, marketing planning, target groups and more.

  • Unique competition benchmarks regarding your brand’s peer group

  • Evaluate your ZMS campaign performance on a detailed SKU level

  • On request: Comprehensive research, ad-hoc consulting and customized dashboards

Would you like to learn more about ZMS Insights?