Our Sustainability Strategy

Everything you need to know about our do.MORE sustainability strategy, outlining our ambitions and targets in becoming a sustainable platform with a net-positive impact for people and the planet. Join us on our journey!

At Zalando, we are driven by our purpose to reimagine fashion for the good of all. We know that the fashion industry needs to find new ways to produce, sell and consume fashion, today and for generations to come.Our ambition is to be a leading online destination for sustainable fashion, providing customers with a bigger assortment to choose from, clearer information, and all the inspiration they need to make a more sustainable choice.

We have set ourselves 6 bold goals in our new sustainability strategy

  1. From today onwards, our own operations and all deliveries and returns will be carbon neutral. We will set Science Based targets in 2020.

  2. By 2023, we will design our packaging to minimize waste and keep materials in use, specifically eliminating single-use plastics. 

  3. By 2023, we will have continuously increased our ethical standards and only work with partners who align with them. 

  4. By 2023, we will generate 20% of our GMV with more sustainable products. 

  5. We will apply the principles of circularity and extend the life of at least 50m fashion products. 

  6. By 2023, we will have supported 10,000 people in the workforce by providing skilling opportunities that match future work requirements.

What does this mean for you?

We've made the commitment that 90% of our partners will have set science-based targets (SBTs) by 2025. SBTs are a set of goals developed by companies to reduce greenhouse gas emissions and avoid drastic consequences ranging from extreme weather patterns to severe natural catastrophes. They are defined as science-based if they are in line with the scale of reductions required to limit global warming to 2 C and pursue efforts to limit global warming to 1.5 C compared to pre-industrial levels. 


Additionally, in order to empower customers to make more sustainable and informed choices on Zalando, all brands will be asked to complete a Brand Assessment, to assess where you stand on ethical, trade and sustainability parameters. You will need to provide us with information about your brand.


Why do we need a Brand Assessment?

Our joint customers have repeatedly indicated that they like having more information about products and that they want to know more about the brands they’re buying from.

What tool will we use?

We will be using the Higg Brand & Retail Module (BRM) developed by the Sustainable Apparel Coalition, and delivered by Higg Co. The Higg BRM is a comprehensive tool that businesses of all sizes can use to measure the environmental and social impact of their operations, and make meaningful improvements. 

When do I need to complete my Brand Assessment?

We will contact you per email with further information.


We have already made some progress we can be proud of, for example, over 20.000 articles are marked as more sustainable on Zalando (as of October 2019), 90% of the energy our offices and locations use come from renewable sources, and 80% of our shipping bags consist of recycled plastics. Still, we have a long way to go and we cannot do it without you.

Our key task to you:

  1. Grow your sustainability assortment.

    Learn more about how you can do this in our Sustainable Assortment Webinar.

  2. Provide us with sustainability product information so we can highlight your products in the fashion store.

  3. Let us tell your stories around sustainability.

We need you on board!

As an industry and as a company, we are at the beginning of our sustainability journey, and collaborating with industry initiatives and brand partners is key. We encourage our brand partners to connect with us regarding our sustainability criteria and are always open for feedback as we continue to develop and improve. This goes beyond just sustainable fashion to include topics like brand assessment, where we are working with the Higg Index, or sustainable packaging.

Reach out to your Supplier Captain and/or sustainability@zalando.de, and let’s discuss how we can partner up!