Our Sustainability Strategy

Everything you need to know about our do.MORE sustainability strategy, outlining our ambitions and targets in becoming a sustainable platform with a net-positive impact for people and the planet. Join us on our journey!

At Zalando, we are driven by our purpose to reimagine fashion for the good of all. We know that the fashion industry needs to find new ways to produce, sell and consume fashion, today and for generations to come. Our ambition is to be a leading online destination for sustainable fashion, providing customers with a bigger assortment to choose from, clearer information, and all the inspiration they need to make a more sustainable choice.

In order to be a sustainable fashion platform with a net-positive impact for people and the planet, we’ve set ourselves six bold goals in our sustainability strategy, do.MORE:

  1. Planet: By 2025 we have achieved our science-based targets to reduce carbon emissions in line with the Paris Agreement, including an 80% reduction in emissions of our own operations compared to 2017.

  2. By 2023, we will design our packaging to minimize waste and keep materials in use, specifically eliminating single-use plastics. 

  3. Products: By 2023, we will generate 25% of our GMV with more sustainable products.

  4. We will apply the principles of circularity and extend the life of at least 50m fashion products.

  5. People: By 2023, we will have continuously increased our ethical standards and only work with partners who align with them.  

  6. By 2023, we will have supported 10,000 people in the workforce by providing skilling opportunities that match future work requirements.

We need you on board!

As an industry and as a company, we are at the beginning of our sustainability journey, and collaborating with industry initiatives and brand partners is key. We encourage our brand partners to connect with us regarding our sustainability criteria and are always open for feedback as we continue to develop and improve. 


We have already made some progress we can be proud of, for example, we are carbon neutral and source 100% renewable electricity in our own operations, 87% of our packaging materials stem from recycled input, over 80.000 articles fulfill our sustainability criteria and are flagged as more sustainable on Zalando. Still, we have a long way to go and we cannot do it without you.

How you can join us on our journey

Climate Action

We've made the commitment that 90% of our partners will have set science-based targets (SBTs) by 2025. SBTs are a set of goals developed by companies to reduce greenhouse gas emissions to limit global warming to 2 C and pursue efforts to limit global warming to 1.5 C compared to pre-industrial levels.

Find out what this means for you here.

Sustainability Assortment 

By 2023, we want to generate 25% of our GMV with more sustainable products. We have set clear criteria for products to carry our sustainability flag and we continuously raise those standards. We want to highlight all the great work brands are doing in this space and enable customers to make more sustainable decisions.

Find out how to contribute here.

Minimum ethical standards

Our customers increasingly demand more information about the products they buy, as well as the brands that produce these products. We want to make sure that our partners have foundational programs in place to address human rights and social conditions in the supply chain. We have minimum ethical standards in place and have also introduced a mandatory brand assessment. All brands selling on Zalando will need to report against minimum standards.

Find out what this means for you here.


Let us tell your stories around sustainability. We want to champion the brands we have who are already taking steps to co-creating a more sustainable future for fashion. After launching the ZMS All-Year-Round Sustainability Opportunities for brands, Partners who plan to invest in a sustainability campaign via ZMS can now benefit from a newly launched 5M EUR fund - on a first-come, first-serve basis - for example to unlock additional onsite visibility. Register to learn more!

Reach out to your Zalando contact and/or sustainability@zalando.de, and let’s discuss how we can partner up!