This year, we presented our first sustainability report highlighting the great progress we have made together with our partners! Within the report, we announced our new ambition to generate 25% of our revenue with more sustainable products by 2023. In order to drive positive impact in the industry and ensure that customers can make more sustainable choices, we need to continuously raise our standards.
What's changing in 2021?
Following on from what we communicated in 2020, the following changes will become effective from May 24, 2021:
Updates to our standards:
- Increasing recycled content minimum from 20% to 30% (except recycled cotton)
Removing linen, hemp, and jute due to a lack of strong data
Updating our certifications
Adding more and new options:
Enable products to display three levels of recycled and organic content
A wider range of more sustainable cotton choices
Regenerative organic farming
Responsibly-sourced wool and down (incl. ZQ wool)
Cradle to Cradle Certified
What is planned for 2022?
We will switch to weight-based material calculations for all footwear, to create consistency and avoid misleading claims
BCI will no longer be eligible for the sustainability flag from January 1, 2022. We will start removing the Better Cotton On-Product Mark from affected products
Why are we removing BCI from our sustainability criteria?
Better Cotton is an important, foundational part of many brands’ sustainable sourcing strategies. Together with the industry, we want to shift to more impactful options like organic and recycled cotton. We also want to be prepared for upcoming EU legislation regarding measurable and traceable sustainability claims at a product level. We will continue to explore ways for brand partners to demonstrate their commitment to BCI and other sourcing programs to customers in the future.