How DeFacto expanded to 12 markets and increased sales x4 in less than four months
How DeFacto expanded to 12 markets and increased sales x4 in less than four months
Combining a rapid internationalization plan with Zalando Fulfillment Solutions and doubling the width and depth of their assortment guaranteed DeFacto’s impressive successes on Zalando.
Combining a rapid internationalization plan with Zalando Fulfillment Solutions and doubling the width and depth of their assortment guaranteed DeFacto’s impressive successes on Zalando.
The Story
DeFacto, one of the largest clothing retailers in Turkey, joined Zalando back in March 2020 via the Partner Program, just as the first Coronavirus wave hit Europe. With the vision of becoming a global fashion brand since their foundation, DeFacto turbocharged their growth on Zalando by expanding to 12 markets in less than four months.
The Goal
DeFacto’s goals were to reach the widest fashion customer base possible – with a customer base of 35+ million across Europe as per Q3/2020, partnering with Zalando was a quick way to access a large and diverse pool of previously untapped customer potential. Their assortment had been drawing a lot of attention in the European market and this encouraged them to expand rapidly across a variety of markets while also increasing assortment availability in those markets.
The Results
DeFacto’s ambitious strategies paid off and they were able to rapidly activate a wide European customer base with their assortment. With a +400% increase in NMV since joining the platform and 12 markets activated, DeFacto is on a roll! Based on the data provided through zDirect, our Partner Program portal, DeFacto can see that Germany is their biggest market, followed by Italy, which is an interesting insight for them seeing as they had no prior operations in either market.
Their plan is to next internationalize to Switzerland, Ireland and the Czech Republic. In addition, they are looking to increase assortment width even further by onboarding new categories. In addition to already having Women and Mens apparel live, DeFacto recently went live with Kidswear and is planning to activate Plus Size apparel, sports and leisurewear next.
Goal |
Market expansion in Europe |
---|---|
Categories |
Men’s Apparel |
Services mentioned |
ZFS |
Employees |
14K |
Based in |
Istanbul, Turkey |