The latest on Zalando’s response to Coronavirus

Everything you need to know about Zalando’s response to the impact of Coronavirus on our joint business and the fashion industry as a whole.

How we are managing the situation as a company

The current situation around Coronavirus is continuing to evolve, and has had a tangible impact on many of us in the fashion industry. Zalando was founded in 2008 right at the beginning of a financial crisis. Our company culture was defined in a challenging environment where frugality and focus were essential. We learned early that by steering decisively in challenging situations, we can not only prevail but we can thrive together. 


Now more than ever, it is important that we unite to find joint solutions. One thing we have seen in the last year is the rapid acceleration of digital, with unprecedented amounts of customers shopping in the online fashion space. We’re here to support brands in connecting with customers in impactful ways, despite lockdown restrictions, and we have a variety of packages and measures to suit all business models.


In times like these, our most important priority is to protect the health and safety of all our employees. Furthermore, we remain committed to our values of customer centricity and being a strong partner to our 3500+ fashion brands and retailers. You can read about how we are supporting our fashion partners through this time below.

How we can help you

As a partner to over 3,500 fashion brands and retailers, we are implementing a number of measures to help our partners manage the impact Coronavirus has had on their businesses. For fashion, now is the time to go online.


1// We will support the stores with lowered commission until the end of the year.


Lockdowns mean offline stores are inevitably going to lose out on customers. We will support you with lowered Connected Retail commissions until the end of 2021, in order to support your stores in this difficult time. Please reach out to to explore connecting your stores to Zalando.


2// We will amplify your customer engagement and growth through Zalando Marketing Services.


We will extend the 5m EUR Fashion Activation Fund until the end of Q2/2021 for Partner Program and Connected Retail partners. Zalando Marketing Services is offering free visibility on Zalando for you to promote your products and brand stories. In total, we can offer up to 5k EUR in free onsite visibility for up to 1000 partners, including those who sign up to join Zalando prior to March 31, 2021. For Partner Program, please reach out to your ZMS Partner Consultant or For Connected Retail, please reach out to


3// In addition, we also have further ways in which we can support you, for example, to clear overstock via the Zalando Lounge. You can get in touch with the team at

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