Bread & Butter by Zalando: Summary Day 3

B&&B Daily Recap Day 3 Picture

BERLIN, 3rd September 2017 // The high energy atmosphere continued into the final day at Bread & Butter by Zalando. Dutch design duo Viktor&Rolf brought their first Haute Couture show outside of Paris to Berlin and a power-pop performance from Bilderbuch set the B&&B stage alight. German rapper RIN got the audience bouncing to tunes from his newly dropped album and we listened in on panel talks with Highsnobiety’s David Fischer and Viktor&Rolf’s conscious design conversation.

FASHION

This edition of Bread & Butter by Zalando will be one for the books, as fashion artists Viktor&Rolf ‘s first Haute-Couture show ever outside of Paris took place today at B&&B. The Dutch design duo left the public astonished with meticulously crafted pieces masterminded through conscious design; featuring select looks from their three most recent collections: "Action Dolls, Haute Couture Autumn/Winter 2017, "Boulevard of Broken Dreams, Spring/Summer 2016" and “Vagabonds, Autumn/Winter 2016". Napapijri took B&&B visitors on a digital multi-sensory journey. The experience included a revamp of Vivaldi’s world-famous The Four Seasons, performed live by four urban artists: Sharon Doorson, Jan Blomqvist, TOKiMONSTA and Raleigh Ritchie.

MUSIC

The audience went wild tonight for Bilderbuch’s infectious pop-funk tunes, where they set the tone with their spacy sounds and impeccable sense of style. Berlin based DJ Ticklish brought his R&B infused Jungle Juke sets to the stage and Hannah Faith showed off her superb selector skills in an eclectic set. Last to join the party was Virgil Abloh, who embodied a new format for DJing with his mission statement spreading club culture across the globe into contemporary culture.

TALKS

Highsnobiety founder, David Fischer, talked today about digital disruption and the emerging importance of multi-platform storytelling to a young millennial and GEN Z global audience. Viktor&Rolf left the crowd inspired by a topical conversation about conscious design and announced an exciting upcoming collaboration with Zalando - expected to be released early next year. The partnership with Zalando will be a playful merger of Viktor&Rolf's couture sensibility and sustainable fashion.

FOOD

This year’s event has been an exquisite gastronomic experience. Michelin stars were flying around the Arena in the form of tasty dishes by Spanish chef Iago Castrillón and the first Michelin-starred street food from Hawker Chan. Celebrity chef Markus Herbicht kept the quality of dining sky-high together with lots of other delicious caterers.

 

B&&B Day 3 picture material can be found HERE

B&&B Day 3 B-roll material can be found from 10pm HERE

Please check www.breadandbutter.com/press for more pictures and further press information.

 

#breadandbutter17

Boiler Plate - DE - Q2 2017

ÜBER ZALANDO

 

Zalando ist Europas führende Online-Plattform für Mode. Wir bieten unseren Kunden eine umfassende Auswahl an Bekleidung, Schuhen und Accessoires für Damen, Herren und Kinder bei kostenfreiem Versand und Rückversand. Das Sortiment reicht von fast 2.000 weltweit bekannten Marken über lokale und Fast-Fashion Brands bis hin zu selbst designten Private Labels. Die Zalando-Shops sind lokal auf die Bedürfnisse der Kunden in 15 verschiedenen europäischen Märkten zugeschnitten: Belgien, Deutschland, Dänemark, Finnland, Frankreich, Italien, Luxemburg, Niederlande, Norwegen, Österreich, Polen, Schweden, Schweiz, Spanien und das Vereinigte Königreich. Zalandos Logistiknetzwerk mit vier zentralen Logistikzentren in Deutschland, ermöglicht die effiziente Versorgung aller Kunden in ganz Europa, unterstützt durch die auf die lokalen Kundenbedürfnisse fokussierten Standorte in Norditalien und Frankreich. Wir sind überzeugt, dass der Dreiklang aus Mode, Technologie und Logistik unseren Kunden und Markenpartnern einen Mehrwert bietet.

Die internationalen Zalando-Shops verzeichnen monatlich rund 200 Millionen Besuche, von denen im zweiten Quartal 2017 70 Prozent von mobilen Endgeräten kamen. Die Zahl aktiver Kunden stieg im gleichen Zeitraum auf 21,2 Millionen.

Jolanda Smit
Position:
Global Head of Brand Comms and PR
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