Zalando en Marni lanceren cross-brand schoenencollectie #StepIntoMARNI

BERLIJN, 17 Oktober 2016 // Stap binnen in de wereld van Marni voor de lancering van  zijn cross-brand schoenencollectie. Het Italiaanse designermerk heeft vier van Zalando’s favoriete schoenenmerken – Dr. Martens, Reebok, Timberland en Vans - geherinterpreteerd. De limited edition #StepIntoMARNI is vanaf 27 oktober 2016 exclusief te koop bij Zalando.

Bekend voor zijn doordachte aanpak, ging Marni het DNA van elke schoen grondig bestuderen. Het resultaat is een originele interpretatie van vier populaire schoenenmerken die nu het artistieke en avant-gardistische imago van Marni dragen. In nauwe samenwerking met de brands blijft de collectie trouw aan het originele design van de schoenen, maar kreeg elk paar ook een verrassende, stijlvolle en moderne twist. Het resultaat is subtiel en elk exemplaar is nu al een collectors item.

De Step Into Marni-collectie brengt het onverwachte naar voren. Elk label en elke schoen werden  afzonderlijk bekeken. Marni experimenteerde met de vorm van de schoenen, ging aan de slag met innovatieve ledertexturen, zachte kleuren en typische Marni-kenmerken zoals franjes. Al deze elementen zorgen voor elegantie, maar tegelijk eenvoudige modellen met een abstract design, dat zowel voor mannen als vrouwen passend is. Het is een ware state of the art  - toegankelijk voor iedereen – collectie geworden. 

“Samen met MARNI en de partnermerken, wouden we een stap verder gaan; iets doen wat nog niet gezien was. Voor ons, als een online fashion platform, was het daarom belangrijk om met de juiste designer te gaan samenwerken. Op deze manier kunnen we een bijzondere shopervaring voor onze klanten waarmaken‘‘ zegt Jolanda Smit, Global Head of Brand Communications.

De Step Into Marni campagne werd samen met MARNI opgezet. De collectie is vanaf 27 oktober 2016 exclusief te koop bij Zalando. Voor meer informatie: http://www.zalando.nl/step-into-marni/

#StepIntoMARNI

NOTES TO EDITORS

ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract about 160 million visits per month. In the first quarter of 2016, around 62 per cent of traffic came from mobile devices, resulting in 18.4 million active customers by the end of the quarter. - See more at: https://corporate.zalando.com/en/newsroom#sthash.ZTT04kl2.dpuf

ABOUT MARNI

Marni is a luxury brand founded in 1994 by designer and creative director Consuelo Castiglioni. The Marni label has built its success on an elusive yet distinctive design signature that celebrates individuality. The label’s visual language of graphic rigour and unconventional detailing pushes the subtle and subversive boundaries of function and proportion.  More than anything else, Marni is a lifestyle with an avant-garde spirit that juxtaposes artistic inventiveness, contrasting fabrics, sculptural shapes and limitless creativity to craft a new couture of quirky elegance. Marni’s premium lines are ready-to-wear clothing for women, men and kids, handbags and accessories. The label recently expanded the accessories range to lifestyle products such as fragrances and eyewear. Marni promotes traditional Italian excellence and develops each collection exclusively in-house at its Milan headquarters - from the prototypes to the final pieces. Marni is part of OTB Group, owned by Renzo Rosso, the founder of Diesel. www.marni.com

ABOUT PARTNER BRANDS

DR. MARTENS
The Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus Maertens, was engineered to provide support and comfort to an old injury. The first pair of Dr. Martens boot, which was then manufactured by R Griggs and Co, British boot makers, featuring its trademark yellow stitch, grooved sole and heel-loop. Originally created for workers, worn by postmen and policemen; comfortable, durable and lighter in weight than its competitors of the time.Throughout its history Dr. Martens has been adopted by characters of a rebellious nature, subcultures, musicians and artists. All standing out from the crowd in a unique way, their journey of self-expression accompanied by a pair of Dr. Martens. Celebrating these free-thinking individuals – from first time wearers to those who have always been with the brand. These are the authentic characters that stand for something. Their simple silhouette allows people to customise each pair: whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion; and then on an emotional level they are a flag of attitude and empowerment.

VANS
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices.Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.

TIMBERLAND
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.

REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official titlesponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com

CAMPAIGN CREDITS

Collaboration Initiator: Zalando
Product design: Marni
Campaign concept: Marni
Campaign Creative Direction: Marni, Zalando, GB65
Digital campaign concept: Zalando
Campaign Video Director: Jeppe Rønde
Photographer: Philippe Jarrigeon
Styling: Marni
Make Up: Antonella Sorrenti
Set Designer: Andrea Rosso
Agency: Giovanni Bianco
Production society: Hi Production
Post-production image: PaulSchwabe Digital Production GmbH
Mastering/distribution: PaulSchwabe Digital Production GmbH
Country of creation: Italy
Production sound: Costantini & Pizzimenti
Music: Costantini & Pizzimenti
Title: Marni Full Mix
Compositors: Marco Costantini and Antonio Paolo Pizzimenti
· Publisher: Property of author
· Country of creation: Italy

Contact Zalando
Jolanda Smit / Global Head of Brand Comms and PR
jolanda.smit@zalando.de
+49 176 127 59 223

Contact Zalando BENELUX
Judith Surusiay / PR Manager Benelux
Judith.surusiay@zalando.nl
+49 030 209 685 060

Contact FUSE
Marloes van Willigenburg / Senior Account Manager
Marloes@fuse-communication.com
+31 020 622 8998