James Franco presenteert de 'man box' voor Zalando

BERLIJN, 13 MAART 2017 // Speciaal voor de moderne man lanceert Zalando voorjaar 2017 haar ‘IT’S A MAN BOX’-campagne. Zalando creëerde samen met acteur en regisseur James Franco een campagnevideo die laat zien hoe mannen hun stijl beslissingen kunnen maken op basis van de MAN BOX. 

Zalando biedt aan vrouwen een ruim assortiment fashion aan met high end en streetwear merken, maar daarnaast heeft Zalando ook de perfecte selectie voor mannen. Zalando biedt mannen fashion aan voor elke gelegenheid, waarbij ze  hun identiteit kunnen uitdrukken. In de campagnevideo, laat James Franco op een relaxte, coole en charmante  manier zien dat mannen niet bang hoeven te zijn voor shoppen. Hij spreekt hen recht in de lens aan en maakt hen duidelijk dat ze de baas zijn over hun eigen looks.

De acteur/regisseur James Franco weet precies waar mannen van houden en spreekt voor velen wanneer hij zegt dat mannen niet van shoppen houden In de campagne geeft hij aan:  ‘Wij winkelen niet, wij beslissen’. De meeste mannen houden van sporten, misschien zelfs van koken of vissen, maar winkelen is niet de favoriete hobby van de grote meerderheid. Waar mannen ook van houden, ze kunnen dit altijd blijven doen en er tegelijk goed uitzien dankzij Zalando. Zalando wil mannen het leven en hun stijlkeuzes zo eenvoudig mogelijk maken. 

“We zijn enthousiast om mannen te laten weten dat we ook voor hen de stijlbestemming zijn. Met It’s A Man Box willen we aantonen dat we weten hoe mannen denken over winkelen, door hun niets op te leggen, maar door te tonen dat ze bij Zalando wel hun favorieten merken kunnen vinden. Samen met James Franco’s subtiele humor, inspireert onze campagne onze mannelijke klanten om hun eigen stijlkeuzes te maken.” Aldus Carsten Hendrich, VP Brand Marketing Zalando. 

De It’s A Man Box-campagnevideo werd opgenomen in de straten van L.A. en werd geacteerd en geregisseerd door James Franco zelve. De campagnevideo is onderdeel van een 360°-benadering, die verder uitgebouwd wordt op globale kanalen zoals print en out of home advertising. Zalando’s SS17 Men campagne ging in alle Zalando-markten van start op 12 maart 2017.

 Voor meer informatie en inspiratie: https://www.zalando.be/manbox

#zalandostyle

NOTES TO EDITORS

CAMPAIGN FILM 
Concept: Zalando
Creative Directon: Zalando
Creative Director and Consultant to Mr. Franco: Amir Zia
Film Director: James Franco
D.O.P.: Bruce Cheung
Styling: Karen Langley/ Katie Mossmann
Hair Stylist: Nana Fisher
Make Up Artist: Nana Fisher
Talent: James Franco
Production: Rabbit Bandini
Post Production: Consulate, New York

CAMPAIGN STILLS
Concept: Zalando
Creative Direction: Chang Lin, Zalando
Photographer: Maciek Kobielski
Styling: Karen Langley
Production: Jaw Productions

Talent: James Franco
Models: Andrew Hussey, Kaleb Ressler, Race Imboden, Kandall Harrison, Phil Sullivan

ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfilment centres in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 160 million visits per month. In the second quarter of 2016, around 65 per cent of traffic came from mobile devices, resulting in 18.8 million active customers by the end of the quarter.

ABOUT JAMES FRANCO
JAMES FRANCO is a multi-hyphenate actor, director, producer, author and university lecturer. He began receiving critical acclaim early on in his career, winning a Golden Globe for his portrayal of James Dean in TNT’s 2001 biopic. Franco has been recognized with countless award nominations for both his comedic and dramatic work, including PINEAPPLE EXPRESS (Golden Globe nomination for Best Actor), SPRING BREAKERS, and 127 HOURS, the lattermost for which he received an Academy Award nomination for Best Actor. Franco will next be seen in New Line's upcoming THE DISASTER ARTIST, which he directed and produced. Based on the book of the same name, the film recounts the making of THE ROOM, a cult classic now known as “the best worst movie ever made.” Set to debut at the 2017 SXSW Film Festival, THE DISASTER ARTIST features Franco alongside a stellar cast including Dave Franco, Seth Rogen, Zac Efron and Bryan Cranston. Later this year, Franco will take his talents to HBO with the premiere of THE DEUCE, a series about the emergence of porn in NYC during the 1970s and ‘80s. Franco takes on the dual role of twins “Vincent” and “Frankie Martino,” while also sharing producing duties with creator David Simon and serving as director for two of the ten episodes. Franco began his career on the fan-favorite TV series FREAKS AND GEEKS, opposite friend and frequent collaborator Seth Rogen. The two have teamed up for some of the most beloved comedies of the past decade, including PINEAPPLE EXPRESS, THIS IS THE END and THE INTERVIEW. Franco’s international success came by way of his role as “Harry Osborn” in Sam Raimi’s SPIDERMAN trilogy. Shortly after wrapping the final installment, he returned to UCLA to complete his bachelor’s degree in creative writing. He went on to receive MFAs from Columbia, NYU, RISD and Brooklyn College before enrolling at Yale University for his Ph.D., all while continuing to balance his acting and directing career. Franco’s commercial success has continued through the years with blockbuster films like OZ THE GREAT AND POWERFUL and WHY HIM. He returned to the small screen in 2016 for the well-received limited series 11.22.63, which he produced with J.J. Abrams. He is also an Emmynominated producer for his digital sketch series MAKING A SCENE, the third season of which premieres this year. In addition to his film and educational work, Franco is a successful author with several books published to date.

CONTACT ZALANDO
Jolanda Smit / Global Head of Brand Comms and PR
jolanda.smit@zalando.de
+49 176 127 59 223

 ZALANDO COUNTRY
Judith Surusiay / PR Manager Benelux
Judith.surusiay@zalando.nl
+49 176-12759719

CONTACT AGENCY                
Zenna Vanderstukken
Zenna@upr.be
+32 3230 3092